TV influence our Opinion and Shapes the New Social Norms?
TV influence our Opinion and Shapes the New Social Norms?
Media in the present society is our life line. It comes in a wide range of structures to coordinate
your own joys. There is magazines, newspapers, internet, television, news, radio, and of course
social media sites. Every day we are connected to media through technology whether it be our
televisions, radios in our car, and probably the most common in today’s society our cell phones.
Through these advancements in technology we are able to consistently check media and see and
hear it at a moment’s notice. There are many issues that arise with this. Media can affect
relationships, consume our time and most concerning influence our opinions and thoughts, and
somehow create new social norms.
Social Norms
are unwritten rules about how to behave. They provide us with an expected idea of instructions
to carry on in a specific social gathering or culture. Media now a days consider as effect full
apparatus moulding new accepted practices in the public eye
for example
Because of this, media influence new social norms and are highly influential in shaping
individual behaviour, including discrimination and violence against a specific group, such as
women and can protect against violence, but they can also support and encourage the use of it.
For instance, acceptance of violence is a risk factor for all types of interpersonal violence
Example;
Many TV shows news documentaries are broadcast on TV either in the form of TV drama, films
and in the form of news,
one the best anti-violence documentary SAVING FACE was made by Sharmeen Obaid and she
got Oscar award in it.
● Most often we see the influences that media has when we see news reports on legal cases
or tragedy’s such as bullying and natural disasters. When we hear or see negative media
about a specific subject, we have already formed our own opinions or thoughts about we
may become swayed but information the media provides that is not always accurate
Example Panama Papers leak case
On April 3rd, 2016 the (ICIJ) made 11.5 million secret documents, later known as Panama
Papers available to the public. The documents, sourced from Panamanian law firm among other
revelations about other public figures in many other countries, included details of eight offshore
companies with links to the family of Nawaz Sharif Prime Minister of Pakistan and his brother
Shehbaz Shareef the Chief Minister of Punjab.
According to the ICIJ, Sharif’s children “were owners or had the right to authorise transactions
for several companies so as a result of tv coverage to this issue Nawaz shreef was disqualified
and many of the Nawaz spotters change their opinion about PMLN and the result could be seen
as PTI WON the election because though tv and media or we can say TV and media has shaped
or changed public opinion about PMLN.
● we may conform to social norms and begin to change our opinions based on what society
believes acceptable behaviour’s to be
Polio Vaccination
Television is more effective than radio in polio vaccination. Children from households who had
TV and radio received more polio vaccine doses than children from households who had no TV
Households who had television, had significantly higher polio vaccinated children, vaccination
dates on cards and vaccination reported by mothers than those households who had no TV. Rural
areas of the country, without radio and TV in households, have more polio unvaccinated children
than urban areas. In Baluchistan rural areas, there are no of people without polio unvaccinated
(children which is the highest deprived percentage in the country because according according to
a research they have no access to TV or Radio. Radio and TV were statistically significant and
had association with polio vaccine doses “The media did not influence weather people thought
the use of polio drops is good or was wrong media coverage of the polio issue resulted in people
thinking that the polio issue was an important one.” Issues such as these were distributed through
media which has developed as technology has developed
. This is what is called agenda setting meaning that the media will influence what we feel is
important in society.
Islam Phobia
When there was a few attacks on Canadian military. A few assistance men were killed the media
immediately demanded that the attacks were for the sake of Islam. This by itself turned into a
perilous impact on the network the attack happened in just as on the individuals who love as
Muslims. This is a lot of like when the assaults of September eleventh happened in the United
States. American around then required somebody to accuse somebody to be considered mindful
so obviously when they media starts to plant thoughts and Non Muslims communities
immediately append to Muslims. The media exclusively has been answerable for the assessments
have shaped of Muslims in the present society and it is a direct result of TV and media the
incident of 9\11 attack and unfortunately we have fit in with their impact and without thinking a
lot about the religion we bunch the individuals who are Muslims together treat them not the same
as others and for negative assessments of them. In a media article distributed by CBC news in
Muslims reacted and denied any inclusion in the attacks and show they to as Canadians felt
attacked and that anybody performing demonstrations of viciousness isn’t a portrayal of Islam
(CBC News 2012). Anyways can any anyone explain why we decide to accept other people who
talk about these people instead of those speaking to the religion?
Conclusion
Electronic media, TV and radio, has an important role in shaping and influencing people opinion
and norms Proper designing and delivery of powerful media messages at proper time can create
awareness about any issue, change behaviour and attitude. Frequently we have to disconnect
ourselves from media and others to shape our own sentiments.